In Toronto, I noticed fierce competition among tax and accounting firms to expand their accountant workforce. To attract accountants to join our team instead, I reviewed Crowe Soberman's policies, collaborated with HR, and crafted social media content to showcase the benefits of working with them. 

Seeing that Crowe Soberman had a lot of good reviews on their exceptional services, I wanted it to reach a wider audience. So, I suggest posting a series of testimonials from their website on their social media. As a result, we gained a significant increase in visibility and trust from our audience.

After analyzing Google Analytics, I discovered that our top-performing blog post over the past few months revolved around high-risk drivers. With this in mind, I crafted this video to share valuable insights on the topic, inviting our audience to connect with us for their high-risk insurance needs.

As part of our campaign to increase broker leads, I created this video to highlight the reasons why our broker audience would want to join the team at PrimeService. I posted this and the rest of the content on LinkedIn, Instagram, and Facebook. We also implemented Employee Advocacy by encouraging employees to share content on their social media accounts.