CertaPro Painters of Rochester Hills provides interior and exterior painting services to residential and commercial clients in and around Rochester Hills, MI.Â
At CertaPro Painters of Rochester Hills, I planned and executed multichannel marketing campaigns. I created and scheduled paid and organic social media, coordinated with SEO and PPC vendors, performed minor website updates, and designed brochures, company folders, and direct mail flyers. Here are some of the creatives I made for them:
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Crowe Soberman LLP is one of the largest public accounting and advisory firms in Canada.
My main duty was to optimize the website for search engines. I was also in charge of creating email and social media content and managing the content calendar.
In Toronto, I noticed fierce competition among tax and accounting firms to expand their accountant workforce. To attract accountants to join our team instead, I reviewed Crowe Soberman's policies, collaborated with HR, and crafted social media content to showcase the benefits of working with them.Â
Seeing that Crowe Soberman had a lot of good reviews on their exceptional services, I wanted it to reach a wider audience. So, I suggest posting a series of testimonials from their website on their social media. As a result, we gained a significant increase in visibility and trust from our audience.
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PrimeService Insurance is a property and casualty insurance brokerage in the Greater Toronto Area.
I developed the content calendar, crafted social media and blog posts, managed web content and web page redesigns, and provided marketing support for its brokers.
After analyzing Google Analytics, I discovered that our top-performing blog post over the past few months revolved around high-risk drivers. With this in mind, I crafted this video to share valuable insights on the topic, inviting our audience to connect with us for their high-risk insurance needs.
As part of our campaign to increase broker leads, I created this video to highlight the reasons why our broker audience would want to join the team at PrimeService. I posted this and the rest of the content on LinkedIn, Instagram, and Facebook. We also implemented Employee Advocacy by encouraging employees to share content on their social media accounts.
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"I worked with Katia at PrimeService Insurance from 2020 to 2022. Katia's dedication to our success as brokers was truly remarkable. She consistently crafted engaging social media content and was attentive to our requests.
Moreover, she provided valuable insights into managing our social media accounts more effectively through her social media workshop. Collaborating with Katia was a delight, and I wholeheartedly endorse her for digital marketing roles."
Ralph Brito
Former Insurance Broker, PrimeService Insurance
Don't forget to check out the search-engine optimized blog posts I wrote for PrimeService Insurance!